Product Market fit is an efficient combination of a profitable price, a useful product, and a growing market.

The Importance of Product Market Fit

What is Product Market Fit? According to research done by CB Insights, 42% of startups fail because their product doesn’t address a market’s need. This means that in order to thrive in competitive markets, startups and early-stage companies have to gauge how much a product or service resonates with consumer demand. Investing time and research …

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